Traverse City Bay

Finally, CPAs who
speak human.

You didn't invest in your financial future just to spend your nights staring at spreadsheets and worrying about tax surprises–only to have your CPA overwhelm you at the last minute. Intrust CPA takes that weight off your shoulders so you can have more control over your time.

How We Work

We focus on you, not just your ledger.

Owner Profile

Meet Jon Sluis–CPA & President

Most accounting firms feel like a once-a-year transactional chore. You drop off your numbers, they look backward, and you get a bill. We think you deserve better than that.

To us, a great CPA isn't someone who just files your paperwork—it's someone who knows your goals, anticipates your hurdles, and is always just a quick text or phone call away. We build real, ongoing relationships so you can run your business and finances with total confidence, knowing your future is entirely looked after.

Always 1:1

No bouncing between random account managers. Just a direct line to a real person who genuinely knows your story.

No Tax-Time Surprises

We proactively touch base throughout the year to catch hurdles, capture opportunities, and dial-in strategy before tax day rolls around.

How We Protect What You Build

Simple, straightforward financial clarity.

No complex tax code lingo. Just clear, collaborative help designed to make your financial decisions feel incredibly easy and intuitive.

The Intrust CPA Team

Our team, ready to support your business right here in Northern Michigan.

1

Clear Guidance for Your Finances

We help you structure your personal or business finances the right way, keep your books pristine, and make sure you're keeping as much of your hard-earned revenue as possible. Consider us your outsourced sounding board for every big decision.

2

Looking Out for You and Your Family

Your personal finances and your business are deeply connected. We look at the whole picture to protect your personal assets, map out smart tax strategies, and help you build long-term security.

Collaborative workspace session
3

Year-Round Support

April shouldn't be stressful. We connect with you throughout the year—not just at tax time—to adjust your strategy as your business or personal finances grow. When tax day finally rolls around, it's just another quiet Tuesday.

How We Grow

Built on trust, grown through referrals.

Intrust CPA is built around long-term relationships with the people and businesses we serve.

Many of our clients are introduced through referrals from people they trust. A business owner recommends us to a colleague. A family member introduces a friend. An advisor suggests we connect.

Our role is not simply preparing returns once a year. It is helping clients stay organized, think ahead, and make better decisions over time.

Start a Conversation
Jon Sluis, CPA & President at Intrust CPA

Meet Jon Sluis — CPA & President

Our Team

The team behind the guidance.

Behind every conversation, plan, and decision is a team that understands the responsibility that comes with it.

At Intrust CPA, clients are not passed from person to person. They work with people who know their situation, understand the details, and stay connected throughout the year.

The Intrust CPA team

The value is not in a single meeting. It comes from consistency — from knowing who to call, from having someone already familiar with your situation when something comes up.

If you are already working with us, you know how we operate. If you are looking for that kind of relationship, we would welcome the conversation.

Year-Round Service

Not just tax season.

For many business clients, we meet throughout the year to review results, discuss tax projections, and address opportunities before the year is over.

These conversations often begin with the business but naturally extend into the owner's personal financial planning as well.

The goal is simple — catch things early, plan thoughtfully, avoid surprises.

Proactive Planning

Planning throughout the year.

Most of the people we work with are not looking for a once-a-year conversation.

They want to know what decisions to make before the year is over, not after it is already closed. Through the year, we focus on a small number of intentional conversations — stepping back in the summer, getting tactical in the fall as projections sharpen.

Fewer surprises. Better decisions. More control over the outcome.

Videos

Insights and conversations.

Watch the latest.

Tax Strategy

Helping clients keep more of what they earn.

A major part of our work involves identifying opportunities for tax savings and long-term tax efficiency.

Rather than focusing only on annual filings, we look at decisions over time so clients can build strategies that reduce lifetime tax exposure — not just this year's bill.

Not intrusive. Just involved enough to help clients stay ahead. Questions come up. We're here when they do.

If you are looking for a more thoughtful and proactive relationship, we would be glad to connect and learn more about your situation.

Schedule a Planning Conversation
Collaborative financial planning session